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ACCLIMATION GENERATION

TYPOGRAPHIC CAMPAIGN

 

ACCLIMATION GENERATION — Typographic Design

Billie Eilish is the voice of generation Z, a group of young people living in an age on the cusp of climate disaster. Billie’s song, “All The Good Girls Go To Hell” takes a bold and unapologetic approach to reminding the world that we are experiencing serious effects of climate change. Using the song’s lyrics, this typography driven campaign aims to incite action for a better future.

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Tour poster highlighting key wild fire locations in California’s record breaking 2018 fire season.

DESIGN & COPY WRITING: DEVIN MCGREGOR